With the major European league transfer window having slammed shut on February 3rd, I thought it a good time to revisit the benchmarking exercise I have conducted to analyze Celtic’s player trading model.
Please be aware that the graphic showing Stadium Capacity has been replaced and a note added below it to explain the correction. Apologies for the error and any associated confusion.
I think I thought the disparity would be higher, particularly some of the scandinavian leagues which I believe sell all of their games so get similar or less £/game but much higher overall revenue.
I'm not 100% sure on any of this detail though, as you can tell!
Should have written that more clearly - meant the per-club revenue for Belgian top flight probably a couple million more than Scotland despite overall deal being about double.
Thanks James, agree with you on this, but are you missing something by not including TV money in your analysis? I know you refer to it with USG, but is it not the most important revenue stream? Season ticket money is likely more important in Scotland than anywhere, given our paltry TV deal and huge stadia of the 'big' 2, but I'd suggest TV money is the biggest differentiator, even in this peer group.
Domestic TV revenues are important, but far less (ex-Big 5) than the disparity between CL vs EL vs Conference vs none, but this piece was about player trading specifically. That is a far bigger disparity than the per-club revenue from domestic TV deals. For example, clubs in Belgium probably get a couple million more (carved up by 16 vs 12) per season.
I referenced the TV money aspect for USG within the context of how the best run smaller clubs have been able to overcome massive media-related, and even stadium capacity-related revenues.
Thanks to a conversation on ACSOM today, I will probably write a companion piece to this one looking at Red Star vs Partizan, as there is some interesting parallels for us, IMO.
Great work James! This would appear to confirm the view that we have been measuring our relative success vs domestic competition - ie setting an incomplete set of KPIs that has undermined success in Europe.
Please be aware that the graphic showing Stadium Capacity has been replaced and a note added below it to explain the correction. Apologies for the error and any associated confusion.
Ah ok, makes sense thank you.
I think I thought the disparity would be higher, particularly some of the scandinavian leagues which I believe sell all of their games so get similar or less £/game but much higher overall revenue.
I'm not 100% sure on any of this detail though, as you can tell!
Should have written that more clearly - meant the per-club revenue for Belgian top flight probably a couple million more than Scotland despite overall deal being about double.
Thanks James, agree with you on this, but are you missing something by not including TV money in your analysis? I know you refer to it with USG, but is it not the most important revenue stream? Season ticket money is likely more important in Scotland than anywhere, given our paltry TV deal and huge stadia of the 'big' 2, but I'd suggest TV money is the biggest differentiator, even in this peer group.
Domestic TV revenues are important, but far less (ex-Big 5) than the disparity between CL vs EL vs Conference vs none, but this piece was about player trading specifically. That is a far bigger disparity than the per-club revenue from domestic TV deals. For example, clubs in Belgium probably get a couple million more (carved up by 16 vs 12) per season.
I referenced the TV money aspect for USG within the context of how the best run smaller clubs have been able to overcome massive media-related, and even stadium capacity-related revenues.
Thanks to a conversation on ACSOM today, I will probably write a companion piece to this one looking at Red Star vs Partizan, as there is some interesting parallels for us, IMO.
Great work James! This would appear to confirm the view that we have been measuring our relative success vs domestic competition - ie setting an incomplete set of KPIs that has undermined success in Europe.